Quick answer: Logiframe was named Xero Asia Partner of the Year (Rest of Asia) in both 2019 and 2025 — one of three regional categories in Xero's annual Asia Awards, alongside Singapore and Malaysia. The award recognizes Xero partners who've shown sustained commitment to the platform and measurable client impact over the prior 12 months, judged by a panel of Xero Asia leaders and external members of Xero's Partner Advisory Council. For a business choosing an advisor, it's a signal of sustained platform depth and client outcomes — not a guarantee of fit for your specific industry or size, which is still worth asking about directly.
Awards and badges are easy to list on a website and easy for a reader to skim past without knowing what they actually mean. This post is us doing the opposite: explaining exactly what this recognition is, how it's judged, and — just as important — what it doesn't tell you.
Table of Contents:
1. What the Xero Asia Partner of the Year Award Actually Is
2. Why This Award Isn't a One-Time Credential
3. What This Recognition Actually Signals for Your Books
4. How This Connects to How We Work
5. Frequently Asked Questions
Xero's Asia Awards run annually, with entries judged on the prior 12 months of a firm's performance. The Rest of Asia category — separate from the dedicated Singapore and Malaysia awards — recognizes accounting and bookkeeping partners in the broader Asia region who've shown genuine commitment to the platform and delivered measurable results for clients.
Winners aren't chosen by algorithm or by client volume alone. Entries are reviewed by a judging panel made up of Xero Asia leaders and external experts from Xero's Partner Advisory Council, evaluating factors like continued Xero certification and education, depth of product and tool adoption across the practice, and evidence of real client impact rather than surface-level usage.
Because it's judged annually against the prior year's performance, winning once says a firm did well in a given year. Winning it twice, six years apart, says something different: sustained investment in the platform over the long run rather than a single strong year. Our founder Wienanto Tanuwidjaja spoke to this directly after the 2025 win: thirteen years into the business, the client relationship has always come first, and the award reflects that trust and the team's daily commitment to earning it.
That framing matters more than the trophy itself. An award judged on a single year can reflect a good sprint. One earned twice, across a decade-plus of operating history, is harder to explain as anything other than a consistent way of working.
Being direct about what this does and doesn't mean:
What it signals:
Sustained, verified depth with the Xero platform, not a surface-level certification
A track record of measurable client outcomes, since that's part of the judging criteria
Ongoing education and staying current with Xero's product changes, rather than a one-time credential that goes stale
What it doesn't signal:
That we're automatically the right fit for your specific industry or complexity — that's still worth confirming directly, the same way we outlined in our piece on choosing a Xero advisor
That every engagement is identical — client size, complexity, and needs still shape how any engagement actually runs
Anything about our NetSuite or QuickBooks work specifically, since this award is Xero-specific by design
Being recognized this way hasn't changed our starting approach with new clients, which is the same one we'd recommend evaluating any firm on: understand the actual business first, then apply the right platform and depth to it — rather than assuming Xero (or any single platform) is the universal answer. We're a Xero Gold Champion partner and a NetSuite Solution Provider for that reason; the award reflects real depth on one platform, not a belief that one platform fits every business.
What is the Xero Asia Partner of the Year award?
It's one of three regional categories (Singapore, Malaysia, and Rest of Asia) in Xero's annual Asia Awards, recognizing accounting and bookkeeping partners who've shown sustained commitment to the Xero platform and delivered measurable client outcomes over the prior 12 months, as judged by a panel of Xero leaders and external advisors.
How is the Xero Partner of the Year winner chosen?
Entries are reviewed by a judging panel of Xero Asia leaders and external members of Xero's Partner Advisory Council, based on factors including continued certification and education, depth of product adoption, and evidence of measurable client impact rather than client volume alone.
Does winning a Xero award mean a firm is the right fit for my business?
Not automatically. The award reflects sustained platform depth and client outcomes, but industry fit, business size, and specific complexity still vary by firm and should be confirmed directly rather than assumed from an award alone.