HubSpot is one of the most widely used CRM platforms in the world — and for good reason. It offers a free tier, easy-to-use interface, and powerful tools for marketing, sales, and customer service. But when it comes to pricing, things can get complicated quickly.
In this article, we break down what you really get with each HubSpot pricing tier — and just as importantly, what’s not included. Whether you’re a startup or a growing mid-sized company in Indonesia or Southeast Asia, this guide will help you understand the true cost of using HubSpot.
Table of Content:
1. Free Tools: A Strong Starting Point
2. Starter Plans: Affordable, but Limited
3. Professional Plans: Where Power (and Cost) Ramps Up
4. Enterprise Plans: Built for Complex Organizations
5. Add-On Costs to Watch For
Contact management (up to 1,000,000 contacts)
Deal pipeline tracking
Basic email marketing (2,000 sends/month)
Live chat and chatbot builder
Shared inbox and ticketing
Reporting dashboard (limited)
Workflow automation
Advanced reporting
A/B testing
Custom user permissions
Integration with WhatsApp or Facebook Ads
Best for: Startups and micro businesses that want to get organized without spending money.
Removal of HubSpot branding
Simple automation (e.g., email sequences)
More email sends and custom properties
Better support access
Access to professional templates
Workflow automation (only basic email sequences)
Lead scoring
Custom reporting dashboards
Team management or advanced segmentation
Best for: Small teams starting to scale outreach or service delivery.
Marketing automation workflows
A/B testing for emails and landing pages
Advanced reporting and analytics
Campaign management and automation
Team management, permissions, custom roles
Lead scoring and predictive analytics
Enterprise-level customization
Sandbox environment for testing
Single sign-on (SSO)
Custom objects (available only in Enterprise)
Best for: Growing businesses with multiple departments and more complex customer journeys.
Custom objects
Advanced user roles and partitioning
AI-powered recommendations
Predictive lead scoring
Single sign-on (SSO)
Dedicated customer success manager
Revenue attribution reporting
Full flexibility like Salesforce (custom development is limited)
Control over database structure beyond custom objects
Best for: Large, multi-division organizations with complex structures and compliance needs.
HubSpot pricing is modular, so here are areas where extra costs can appear:
|
Add-On |
Potential Cost |
Notes |
|
Additional Marketing Contacts |
From $45/month per 1,000 contacts |
Applies only to marketing contacts |
|
Extra Seats (Sales/Service) |
$25 to $120/month per user |
Depends on your plan level |
|
API Calls / Custom Integration |
May require Operations Hub or middleware |
Volume limits exist on lower tiers |
|
Onboarding Fees |
$750 to $3,000 one-time |
Required for some plans unless working with a partner |
Yes — if you understand the pricing model clearly. HubSpot delivers strong value, especially for small and mid-sized companies looking for an all-in-one solution. The free and Starter plans are excellent entry points, while Professional and Enterprise deliver real power for those who are ready to scale.
However, costs can grow quickly as you add more contacts, users, or advanced features. It's important to plan your CRM roadmap carefully and choose the right combination of hubs and tiers based on your business needs.
Need help choosing or implementing HubSpot in Indonesia? We can help you evaluate your needs, plan your CRM strategy, and avoid unnecessary costs.