HubSpot Pricing Explained: What You Really Get (and What You Don’t)

HubSpot is one of the most widely used CRM platforms in the world — and for good reason. It offers a free tier, easy-to-use interface, and powerful tools for marketing, sales, and customer service. But when it comes to pricing, things can get complicated quickly.

In this article, we break down what you really get with each HubSpot pricing tier — and just as importantly, what’s not included. Whether you’re a startup or a growing mid-sized company in Indonesia or Southeast Asia, this guide will help you understand the true cost of using HubSpot.

Table of Content:

1. Free Tools: A Strong Starting Point
2. Starter Plans: Affordable, but Limited
3. Professional Plans: Where Power (and Cost) Ramps Up
4. Enterprise Plans: Built for Complex Organizations
5. Add-On Costs to Watch For

1. Free Tools: A Strong Starting Point

What You Get:

• Contact management (up to 1,000,000 contacts)

• Deal pipeline tracking

• Basic email marketing (2,000 sends/month)

• Live chat and chatbot builder

• Shared inbox and ticketing

• Reporting dashboard (limited)
  

What You Don’t Get:

• Workflow automation

• Advanced reporting

• A/B testing

• Custom user permissions

• Integration with WhatsApp or Facebook Ads

Best for: Startups and micro businesses that want to get organized without spending money.

2. Starter Plans: Affordable, but Limited

Sales, Marketing, or Service Hub Starter

Starts at $20/month per seat (billed annually)

What You Get:

• Removal of HubSpot branding

• Simple automation (e.g., email sequences)

• More email sends and custom properties

• Better support access

• Access to professional templates
  

What You Don’t Get:

• Workflow automation (only basic email sequences)

• Lead scoring

• Custom reporting dashboards

• Team management or advanced segmentation

Best for: Small teams starting to scale outreach or service delivery.

3. Professional Plans: Where Power (and Cost) Ramps Up

Starts at around $800/month+ depending on the hub and number of users

What You Get:

• Marketing automation workflows
  

• A/B testing for emails and landing pages

• Advanced reporting and analytics

• Campaign management and automation

• Team management, permissions, custom roles

• Lead scoring and predictive analytics

What You Don’t Get:

• Enterprise-level customization

• Sandbox environment for testing

• Single sign-on (SSO)

• Custom objects (available only in Enterprise)

Best for: Growing businesses with multiple departments and more complex customer journeys.

4. Enterprise Plans: Built for Complex Organizations

Starts at $3,600/month+ depending on usage and modules

What You Get:

• Custom objects
  

• Advanced user roles and partitioning

• AI-powered recommendations

• Predictive lead scoring

• Single sign-on (SSO)

• Dedicated customer success manager

• Revenue attribution reporting

What You Don’t Get:

• Full flexibility like Salesforce (custom development is limited)

• Control over database structure beyond custom objects

Best for: Large, multi-division organizations with complex structures and compliance needs.

5. Add-On Costs to Watch For

HubSpot pricing is modular, so here are areas where extra costs can appear:

Final Thoughts: Is HubSpot Worth the Price?

Yes — if you understand the pricing model clearly. HubSpot delivers strong value, especially for small and mid-sized companies looking for an all-in-one solution. The free and Starter plans are excellent entry points, while Professional and Enterprise deliver real power for those who are ready to scale.

However, costs can grow quickly as you add more contacts, users, or advanced features. It's important to plan your CRM roadmap carefully and choose the right combination of hubs and tiers based on your business needs.

Need help choosing or implementing HubSpot in Indonesia? We can help you evaluate your needs, plan your CRM strategy, and avoid unnecessary costs.