Services
Monthly bookkeeping run entirely in Xero — closed, reviewed and proven every period by the team that does the work.
Bookkeeping packages
The confusion
In a small business the three roles are often one person, so the words collapse into each other. They separate as the business grows, and by then the habit is set.
There is a second reason. None of the three titles is protected in the way that CPA is. Anyone can call themselves a bookkeeper, an accountant or a controller. Only a CPA licence requires an exam, an education requirement, an experience requirement and a state board.
So when you are comparing people, the title tells you what they intend to do rather than what they are qualified to do. What matters is the work, and the work divides cleanly.
Role one
A bookkeeper makes the file true. Everything that happened, recorded correctly, in the period it happened, agreed to an external source.
The output is a general ledger you can rely on. Nothing further up the chain works without it. An accountant handed an unreconciled file spends their time rebuilding rather than advising, and a controller reviewing numbers that do not agree with the bank is reviewing fiction.
What a bookkeeper does not do: file your tax return, run payroll, sign an opinion on your accounts, or tell you whether to take the loan. Those belong to the next two roles and to a licensed firm.
Role two
An accountant takes a finished record and does something with it. Two things, mostly: satisfies an external requirement, and tells you what the numbers mean.
Federal and state tax returns, elections, depreciation treatment, entity structure questions, and the correspondence when a tax authority asks something. This is where a CPA licence matters, because representing you before the IRS and signing certain filings requires one.
Whether to be an S corporation, how to structure owner compensation, what a purchase does to your tax position, how to plan for a liability before it arrives rather than after. Judgment applied to a specific situation.
Most small businesses meet their accountant once or twice a year, which is a reasonable rhythm for compliance and a poor one for anything else. That gap is the reason so many owners feel they have an accountant and still cannot answer a question about their own business in March.
A large share of what a business pays an accountant at year end is not tax work. It is bookkeeping, done late, at accountant rates, by someone reconstructing twelve months from bank statements. If your year-end bill surprises you, this is usually why.
Role three
A controller owns the accounting function itself. Not the entries, and not the tax return. The system that produces both, and whether it can be trusted.
A controller is the first role that is about the function rather than the output. That is why the trigger for hiring one is rarely volume. It is when the numbers start being used by people who can say no.
Side by side
| Bookkeeper | Accountant | Controller | |
|---|---|---|---|
| Answers | What happened? | What does it mean, and what do we owe? | Can we trust how we know? |
| Works on | Transactions and the close | Returns, elections, planning | The process that produces the numbers |
| Rhythm | Continuous, closing monthly | Quarterly and annual | Monthly review, continuous oversight |
| Licence | None required | CPA required for some filings and IRS representation | None required, often a CPA or equivalent background |
| Fails when | The file stops agreeing with the bank | They are handed a file that needs rebuilding first | There is no reliable ledger underneath to control |
| Typical trigger | You started a business | You have a filing obligation | Someone outside the business reads your numbers |
Read the bottom row first. It explains the order most businesses hire in, and why skipping ahead usually fails.
The signals
The controller signals are about oversight, not size. A ten-person business with a lender covenant needs that oversight more than a forty-person business that answers to nobody.
Hiring
Almost every business gets this in the same order, and the ones that skip a step end up paying for it twice.
First
Before anything else, because everything else reads from it. The cheapest of the three and the one that makes the other two cost less.
Alongside it
Separate from bookkeeping, and better for being separate. A CPA working from a reconciled file spends their time on your tax position rather than on your bank statements.
When the trigger arrives
Usually fractional first, often the month a lender or investor starts reading the accounts. Full-time when the function is large enough to need managing daily.
Hiring a controller or a fractional CFO onto an unreconciled ledger. They spend their first months rebuilding the bookkeeping, at several times bookkeeping rates, and the strategic work you hired them for starts a quarter late.
Logiframe is the first of the three. We keep the books current, reconciled and substantiated, close the month to a deadline, and hand your CPA a file that does not need fixing. We do not prepare or file tax returns, we do not run payroll, and we do not do audit, attestation or CFO advisory. Where you need those, we will say so and work alongside whoever provides them.
Questions
Next
Tell us what you run and roughly where the books stand. If the answer is that you need a CPA rather than us, you will hear that.